KEY RESPONSIBILITIES

• Campaign Planning & Strategy: Conduct market research, identify target audiences, and develop integrated campaigns that align with brand values and business goals.
• Content Creation & Copywriting: Develop cohesive messaging, write compelling copy across email, social media and websites, and collaborate with the design team to enhance content.
• Performance Analysis: Establish KPIs, analyse campaign data to uncover insights, and prepare reports for stakeholders with data-driven recommendations.
• Stakeholder Management: Work closely with sales, product and content teams to ensure consistent messaging, manage supplier relationships, and keep internal teams updated.
• Budget Management: Plan and manage campaign budgets, ensuring efficient resource allocation and analysing costs against forecasts.
• Channel Management: Lead strategies across multiple channels (digital, social media, email) and managing paid advertising for optimal reach and conversion.
• Leadership & Team Development: Lead and mentor the campaigns & design team, providing guidance and conducting annual performance reviews.
• Innovation & Compliance: Stay current on industry trends and regulations, implement A/B testing, and optimise campaigns based on real-time data.

PERSONAL SPECIFICATION

• Degree in a business/marketing-related discipline is desirable but not essential.
• Experience as a Marketing Manager, ideally managing multiple direct reports.
• Leadership in overseeing teams’ daily operations and project-managing larger, ad hoc initiatives.
• Proficiency in software packages, including Google Suite, Hootsuite (or HubSpot), and Google Business Tools (Analytics, Keyword Planner, Data Studio).
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Basic experience with tools such as SEMrush, Salesforce, and video platforms like Wistia and Vimeo.
• Working knowledge of SEO, lead generation, and affiliate marketing practices and expected outcomes.
• Exceptional communication skills, with strong writing, presentation, and interpersonal abilities.
• Solid understanding of digital marketing techniques, platforms, and tools, with broad experience in marketing automation.
• Proven ability to develop strong cross-departmental relationships for effective teamwork and shared leadership.
• Critical thinking and decision-making skills, with the ability to analyse data, identify trends, and make informed, impactful recommendations.
• Agility and resilience, comfortable working in fast-paced environments, and driving innovation within the team.

BENEFITS:

• Holiday entitlement: 25 days plus bank holidays (in England and Wales), your birthday day off and Touch bank holiday (additional day holiday for every year service up to 3 days)
• Annual discretionary bonus
• Pension Scheme.  Contributions are: 5% Employee & 5% Employer of pensionable earnings
• Death in Service (4 x salary for spouse)
• Optional Vitality Private Healthcare (upon completion of probationary period) for yourself
• Employee Assistance Programme (EAP)
• Enhanced parental leave policies including maternity, paternity, and adoption.
• Flexi hours (with line manager approval)
• Compassionate ill health leave
• Working from Home Tax Relief