A Q&A with Chloe Prince, Director of Strategic Accounts, touchMEDICAL
As healthcare professionals (HCPs) face increasing clinical pressures and growing volumes of digital information, delivering high-quality medical education that is both accessible and impactful has never been more important. In an increasingly crowded digital landscape, educational providers and industry partners must not only reach the right audience, but also ensure content is engaging, practical, and capable of supporting real-world clinical decision-making.
We spoke with Chloe Prince, Director of Strategic Accounts at touchMEDICAL, about the importance of meaningful medical education, the evolving ways HCPs consume content, and how pharma companies and agencies can help ensure educational initiatives reach busy clinicians while delivering valuable and practical learning experiences. In this Q&A, Chloe shares her perspectives on trust, omnichannel engagement, and what makes educational content truly resonate with today’s HCP audience.
Why is high-quality medical education still so important for engaging busy HCPs today?
High-quality medical education is absolutely critical because healthcare professionals (HCPs) are fundamentally time poor. They are balancing increasingly heavy clinical workloads while trying to keep pace with a rapidly evolving therapeutic landscape. At the same time, they are engaging with patients who are now native users of technology and are often exposed to information, and misinformation, from sources that are not always credible.
As a result, HCPs are highly selective about the content they engage with and increasingly prioritize what we define as ‘meaningful digital’. Educational content must therefore be accessible, modular, clinically relevant, and immediately applicable to practice. It needs to support decision-making and patient conversations through real-world, relatable scenarios.
Ultimately, the most effective education is content that is easy to consume, immediately trustworthy, and delivers genuine clinical utility. Delivering that consistently requires the highest-quality, evidence-based education.
What strategies are most effective for reaching the right HCP audience with educational content?
From my experience, the most effective strategies are built on trust, consistency, and delivering regular high-quality content. HCPs need to know exactly where they can access the latest reliable updates and trust that valuable education will continue to arrive at the right cadence without becoming overwhelming.
This is fundamentally about respecting increasingly time-poor schedules by delivering concise, engaging educational content in formats that align with modern technology and consumption habits. A particularly effective strategy is curating information from multiple sources into one accessible destination, such as a dedicated digital series like touchSERIES.
This curated approach not only helps reach the right audience, but also encourages repeat engagement, ongoing learning, and deeper educational impact. Therapy area–specific independent platforms like touchONCOLOGY, touchNEUROLOGY, etc also play an important role in supporting continued engagement with trusted educational content.
How can omnichannel distribution help maximize the visibility and impact of medical education?
In an increasingly congested digital landscape, omnichannel distribution is vital for maximizing both visibility and impact. If educational messaging is not delivered through the right channels, there is a significant risk of missing large parts of the target audience entirely.
It is no longer enough to simply distribute content widely. Successful strategies require a clear understanding of which channels resonate most effectively with specific HCP audiences, combined with compelling messaging that encourages clinicians to stop, engage, and interact with the content.
Given the sheer volume of information competing for HCP attention, strategic omnichannel distribution is becoming increasingly important to ensure the right educational content reaches the right audience at the right time, ultimately supporting improved patient care.
What makes educational content truly valuable and engaging for HCPs in a crowded digital landscape?
The most valuable and engaging educational content starts with trust. In a digital environment saturated with misinformation and competing information sources, HCPs increasingly prioritize content delivered through platforms supported by peer-reviewed journals, global expert faculty, and strong medical society partnerships.
This combination strengthens credibility, reinforces confidence in the educational experience, and supports sustained engagement. Beyond credibility, educational content must also deliver genuine utility through accessible formats, modular learning, and rapid access to the latest clinically relevant data and expert perspectives.
When these factors come together successfully, they encourage HCPs to stop, engage with, and complete educational activities, while also supporting meaningful translation of learning into clinical practice. For me, understanding and measuring educational impact on clinical practice therefore remains one of the most important aspects of effective medical education.
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